An American Indian goes into the general store and says, "Me need toilet paper."

The proprietor replies "I have SuperSoft at $6 for four rolls, or I have No-name at $4 for four rolls."

The Indian decides "Me take No-name."

Two weeks later, the Indian returns to the store. He says, "Me have name for No-name toilet paper."

"What is it?" the owner asks.

"John Wayne," says the Indian.

"Why John Wayne?" the owner asks.

"Because it rough, tough, and take no $hit off Indian."